Twitch Growth & Content System

Overview

As a partnered creator, scaling content required automation, consistent experimentation, and unified analytics across platforms.

Problem

Manual planning and fragmented data slowed iteration and reduced the cadence of growth experiments.

Role

Role: Senior Product Manager

Designed the growth system, implemented analytics integrations, and led cross-platform strategy and experiments.

Core Skills Demonstrated

Solution

• Centralized content calendar with automated cross-posting.
• Dashboard to track retention, CTR, and conversion across platforms.
• 25+ experiments on format, schedule, and engagement hooks.

Impact

• +15% average view duration.
• 20% reduction in planning cycle time.
• 15% increase in brand partnership conversion.
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