Product Manager • Producer • Creative Strategist for Gaming & Social Platforms

Creating campaigns, content, and features that players and creators actually want.

Certified ScrumMaster (CSM) | ex-Blitz (2.5M+ MAU) | Twitch Partner: I partner with creators, run live programs, and ship improvements based on feedback and data.

Pursuing a B.S. in Communications, followed by a B.S. in Computer Science.

See the work ➜ Resume
Jonathan Ledford
2.5M+
MAU served (Blitz)
40%
Session engagement lift
25%
Sprint velocity increase
2000+
Concurrent viewers achieved
Select data obfuscated for confidentiality.
Product Manager Scrum Master Partnerships & Community Manager Creative Strategist

Trusted by & partnered with

Work

Content Producer: Growth & Content Production

Produced 1,000+ in-client lineup & guide videos for Valorant/CS2, contributing to a 40% lift in session engagement.

  • Owned the planning → capture → edit → QA → publish pipeline; standardized templates/shot lists to cut turnaround ~30% and improve sprint predictability.
  • Partnered with UX on overlays and Marketing/creators for “drop days,” increasing DAU and in-session time.
  • Introduced OKRs and lightweight A/B tests (length/VO/thumbnail) to iterate on click-through and repeat views.

Partnered Creator: Growth & Partnerships

Built a gaming content brand with 2,000+ peak CCV. Ran 25+ experiments to improve retention and conversion; negotiated and managed brand partnerships.

  • Designed multi-platform content workflows using custom analytics dashboards.
  • Ran A/B tests on stream format, schedule, and engagement mechanics.
  • Automated scheduling, cross-posting, and analytics; cut prep time 25% and scaled community programs that increased engagement ~20%.

About

From Content Creator to Senior Product Manager
My path into product started in the world of content creation. I wrote scripts, edited videos, and built an audience from scratch. When I hit bottlenecks, I created tools to solve them. That instinct to fix real problems for real users led me into coding, community leadership, and eventually, product management.

What I Do Today
I lead cross-functional teams, ship iterative features, and automate anything that slows us down (sometimes it's just Twitch alerts). I'm also pursuing a B.S. in Communications followed by a B.S. in Computer Science, although I might be learning more from troubleshooting my homelab at 2 a.m. than from any textbook.

Beyond the Job
I’m a Twitch Partner, cat dad, and gamer. Currently deep into Baldur’s Gate 3, romancing Shadowheart like it’s a second job. I once played a shape-shifting crab in D&D (yes, I got boiled). Outside the screen, I’m a wood-and-metal aesthetic enthusiast, a custom PC builder, Arch Linux power user, and an ongoing combatant in the war on cable management. Whether it’s gaming, streaming, or system tinkering, my hobbies mirror how I work: focused, curious, and forever learning.

My Values
I believe in building with empathy, empowering others to grow, and advocating for open-source, freedom, and inclusive collaboration. If you're working on something bold, impactful, or delightfully weird, I’d love to be part of it.

Projects

Resume

Phone: (859) 404-0397
Location: Mount Sterling, KY (Open to relocation)
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Experience
Partnered Creator · Twitch Jan 2023 – Present
  • Led 3‑person content team across YouTube, TikTok, and Reels; grew CCV 2000% with QA workflows.
  • Orchestrated collaborations and repurposed live content into promos that boosted conversions by 45%.
  • Managed brand partnerships; optimized ads and tracking to lift affiliate conversions 15%.
  • Automated content scheduling and cross‑platform posting, cutting prep time by 25%.
  • Developed community events, giveaways, and themed campaigns that increased engagement by 20%.
Content Producer · Blitz App Jun 2020 – Jan 2023
  • Directed product strategy for analytics and education tools serving 2.5M+ monthly users.
  • Shipped 1,000+ videos from brief to publish with a 5‑stage pipeline, Jira tracking, and QA gates.
  • Built Lineups feature; boosted retention 20% via concise VO, faster edits, and short videos.
  • Led Scrum ceremonies; improved sprint velocity 30% and cut release cycles by 20%.
  • Coordinated launches with influencer campaigns, increasing DAUs 35%.
Esports Player · Lazarus Esports Mar 2020 – Jun 2020
  • Competed in top‑tier Valorant with three Top‑10 finishes, growing brand reach by 12%.
  • Delivered gameplay analytics and strategy to enhance tactics and event performance.
Education & Certificates
B.S. in Communications Western Governors University (Expected Aug 2026)
Certificates: Certified ScrumMaster (Scrum Alliance); Project Management: Professional (Google)
Technical Skills
  • Product Leadership: Roadmaps, Agile/Scrum, OKRs/KPIs, Risk & Change Management
  • Growth & Engagement: LiveOps, Retention, Community Engagement, Monetization Strategy
  • Data & Experimentation: A/B Testing, Feature Flags, Analytics Integration, SQL
  • Tools & Platforms: Jira, Confluence, Trello, Asana, Google Analytics, Gaming APIs, Discord, Twitch, TikTok, YouTube

Contact